MEDIAPRO MAGIC CONTRIBUTES TO “SAW” FRANCHISE GRAND FINALE

MediaPro Magic, the MediaPro Studios VFX division was selected to work on the latest installment in the "Saw" series - Saw VII 3D - that premiered in the US on October 29th and became the box-office leader for the Halloween weekend.

The film - a production of Twisted Pictures and Lionsgate Films - sees a group of Jigsaw survivors gathers to seek the support of self-help guru and fellow survivor Bobby Dagen, a man whose own dark secrets unleash a new wave of terror as a deadly battle rages over Jigsaw's brutal legacy.
Following the implementation of the Stereoscopic 3D development and production workflow in early 2010, MediaPro Magic successfully pitched its participation to the project and was subsequently sub-contracted by the project's lead visual effects facility, Toronto-based Switch VFX. For its first feature film work in 3D, MediaPro Magic contributed compositing shots to the project and delivering the finished product before schedule despite a very intense creative feedback by the film's director and creative team.

This was not MediaPro Magic's first stereoscopic 3D work, it having worked on numerous other smaller projects such as short movies, commercials or music videos, but it was the first that had to comply with the rigors of a Hollywood product meant for global distribution. "It was nothing new, per se" Tony Willis, MediaPro Magic's Managing Director said "but almost everything, from the source material to the scheduling to the demands put on the finished product were taken up a notch. And we're happy to report we lived up to everyone's expectations, including our own, with time to spare."

The work confirms MediaPro Entertainment's commitment to be on the forefront of the media industry in the region, both on a technical and content level, with what began as a future-proofing effort in early 2009 now having blossomed into a functional creative and commercial enterprise, ready to spearhead the move to stereoscopic 3D as a product, rather than just visual effects work. MediaPro Magic has, since its inception, worked on dozens of projects, both internal and third party, adding its share of extra production value that has been the trademark of all MediaPro content.
Find out more about MediaPro Magic at http://www.mediapromagic.com/